Engagement Profiles

Web Engagement Profiles are created based on a recipient's behavior on your website, tracking and storing their interests and actions to build a detailed profile. This profile can then be used for segmentation, personalization, and targeted marketing. Only known visitors are tracked, ensuring accurate insights. Engagement profiles typically capture data on recency, frequency, intensity, recent intensity, and momentum to provide a comprehensive view of user engagement.

The purpose of a marketing engagement profile is to provide marketers with a deeper understanding of their target market. By creating these profiles, marketers can gain insights into consumers' preferences, needs, motivations, and buying behaviors. This information enables marketers to tailor their marketing strategies, messages, and offers to align with the specific interests and desires of their audience.

Following are only a few of the many possibilities:

• Run a re-engagement campaign
• Target an audience based on their recent visit
• Make comparisons between behavioral metrics of customers vs prospects
• Exclude recent visitors from a campaign
• Personalize marketing campaigns with behavioral data

 

How it works

While visitors are navigating the website, signals are sent continuously to the Event Stream, tracking a visitor's behavior.

Engage+

On a regular basis, this Event Stream data is imported into Engage+ using the Event Stream import tool, allowing for fast and timely one-way updates. This import is set up only once and can be stopped and restarted at any time.

These Event Stream updates are stored in a dedicated Web Engagement table in Engage+, linked to a primary Recipient Table. This table collects and stores popular activities that can be used by marketers for improved targeting campaigns as well as personalization.

Engagement Profiles are listed under Data > Tables and are linked to the Sending Table of your choice;

The data in this Engagement Profile table can be used in Engage+ to filter out contacts based on their web behavior, and in triggers.

 

Table Structure

The following list of fields are stored in the Engagement Profile.

Table name
Field Name	Description	Type
First adding product to cart	first_ecommerce_cartadd	Date Time
First remove product to cart	first_ecommerce_cartremove	Date Time
First reset cart	first_ecommerce_cartset	Date Time
First Abandoned cart moment	first_ecommerce_cartabandon	Date Time
First purchase something	first_ecommerce_purchase	Date Time
First empty product	first_ecommerce_cartempt	Date Time
First signed in to a website	first_site_signin	Date Time
First signed out to a website	first_site_signout	Date Time
First started a survey	first_survey_start	Date Time
First completed a survey	first_survey_complete	Date Time
First started a game	first_game_start	Date Time
First ended a game	first_game_end	Date Time
First started a booking	first_booking_start	Date Time
First completed a booking	first_booking_complete	Date Time
First started a subscription	first_subscription_start	Date Time
First stopped a subscription	first_subscription_complete	Date Time
First browsed to a site	first_site_browse	Date Time
First abandoned browse moments	first_abandon_browse	Date Time
Last product add to cart	last_ecommerce_cartadd	Date Time
Last product remove from cart	last_ecommerce_cartremove	Date Time
Last cart reset	last_ecommerce_cartset	Date Time
Last cart abandoned moment	last_ecommerce_cartabandon	Date Time
Last cart abandoned moment	last_ecommerce_cartabandon	Date Time
Last cart empty	last_ecommerce_cartempt	Date Time
Last website signin	signin last_site_signin	Date Time
Last website signout	last_site_signout	Date Time
Last survey started	last_survey_start	Date Time
Last survey completed	last_survey_complete	Date Time
Last game started	last_game_start	Date Time
Last game ended	last_game_end	Date Time
Last booking started	last_booking_start	Date Time
Last booking completed	last_booking_complete	Date Time
Last subscription started	last_subscription_start	Date Time
Last subscription completed	last_subscription_complete	Date Time
Last browsed to website	last_site_browse	Date Time
Last abandon browse moment	last_abandon_browse	Date Time
# added products to cart	ecommerce_cartadd_count	Number
# removed product from a cart	ecommerce_cartremove_count	Number
# cart reset	ecommerce_cartset_count	Number
# cart abandoned moments	ecommerce_cartabandon_count	Number
# empty cart	ecommerce_cartempt_count	Number
# purchase count	ecommerce_purchase_count	Number
# Website signins	site_signin_count	Number
# Website signouts	site_signout_count	Number
# Surveys started	survey_start_count	Number
# Surveys completed	survey_complete_count	Number
# Game started	game_start_count	Number
# Game ended	game_end_count	Number
# Booking started	booking_start_count	Number
# Booking stopped	booking_complete_count	Number
# Subscription started	subscription_start_count	Number
# Subscription completed	subscription_complete_count	Number
# Website browse	site_browse_count	Number
# Abandon browse moments	abandon_browse_count	Number